Monday, April 16, 2007

 

Do your presentations pop from the top? Try these tips

The best books are those that grab our attention from the very first page. Popular authors never take a chance on the opening of a story. That’s because they know they can’t afford to lose us early on. We may never come back.

A presentation is no different. If we don’t captivate our audience from the moment we open our mouths, we may never get them back. The opening of your presentation is no time to “wing it.”

Here are four potentially effective ways to open a presentation:

1) Start with a story. Engage the audience right away by sharing with them an experience that gave you some insight that influenced what you’re there to talk about. Be concise and make sure the anecdote has relevance, but don’t hesitate to structure your entire presentation around a single story.

2) Ask a question. The trick here is to be provocative. Captivate your audience right away by asking them something that makes them think. Then shut up. Give them a moment to contemplate before launching into why you asked the question; otherwise, they’ll assume you don’t really care what they think.

3) Open with a quote. Well chosen, quotes enable us to charm, surprise, entertain, or even frighten the audience. A succinct, relevant quote can be a great launching pad for the rest of the presentation. Be creative in choosing your quotes, too. Big Bird, Lady Bird, Larry Bird and Tweety Bird can all be equally profound.

4) Make an intriguing statement. Start your presentation by simply pausing until you’re certain every eye is on you, then say something the audience won’t expect. If it’s funny, you’ll probably score extra points right away, but your primary focus should be on getting the people in the room to think, “This is going to be good!”

Don’t settle for an opening like, “We appreciate the opportunity to meet with you today.”
It’s gratuitous and trite. All of our competitors usually start that way. Isn’t that reason enough to take a different tack?
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