Edelman Atlanta

Edelman Atlanta is so helpful to other offices, I couldn't even fit all of our stories into the Sandbox. Below is the unedited version of Shovel Swap for this week's Sandbox:

Shovel Swap

networkin’ it

How may we help you?

Often, other Edelman offices call upon Edelman Atlanta to lend a helping hand on accounts and the Atlanta office occasionally recruits members of the Edelman network to join a pitch team or help out with various projects. Atlanta office staff share some of their experiences below:


The Atlanta office received an RFP from the Federal Reserve of Atlanta, which called for a communications audit. Doing one effectively required expertise within the financial landscape, communications and reporting. The branches of the Reserve are infamously tight-lipped and cautious when it comes to their public communications and activities. Edelman Atlanta was able to tap our strong financial teams in New York and Chicago to help craft the response, flex their credentials and align the best team to far exceed the RFP’s required expertise. – Steve Behm and Patty Tucker

The Snuggle Singing Scentsation program consisted of an 8-market tour over three week period. The goal was to find singing moms from across the country. The NY office partnered with Atlanta to add strength and numbers while on the road. The Atlanta team assisted in everything from securing vendors to running the local market events. As the program continued into the "prize package" phase at the Grammy's, the LA team jumped in as well by pitching key entertainment outlets and assisting the NY team manage the event. The best thing about working with other offices was that the core team had more hands on deck and a large Edelman support system to jump in when needed. – Jennifer Babbit

When I visited the Sacramento office in early December they were working on an upcoming event at Imagine It! The Children's Museum of Atlanta with client VSP. They were looking to pull media lists together of local reporters and asking how to make the most of their media outreach in Atlanta. When the event actually took place in Atlanta in February they tapped us again for some last minute help and advice. It's started a great dialogue between the Atlanta and Sacramento offices which will lead to more work together in the future. - Kristen Stone

Other collaborations include:
Tempur-Pedic: the team engaged Celebrity Services in New York to research high profile chefs to consider for a Tempur-Pedic event.
Lanventure: Atlanta office worked with a Strategy One team out of D.C. to develop and field the second Designing Out survey.
Char-Broil: the team brought in an EIS team out of Chicago to build Char-Broil's new web site, a New York Hispanic team for media relations outreach, Strategy One in D.C. for online blog and media placement analysis and Employee Engagement assistance out of Chicago.
A member of the Hamburg office, Pia Coenen, traveled to Atlanta to assist with IAAPA 2005 and prepare for the 2006 IAAPA Euro Attractions Show.