Edelman Atlanta

No doubt, you got Rick Murray's e-mail about Strumpette, a blogger who has launched a full frontal attack on Edelman via comments about Steve Rubel, our blog guru in NY. Rubel, in case you didn't know, is considered one of the most powerful bloggers in cyberspace. I've followed his blog for at least 18 months and think he's very insightful and interesting. Check it out for yourself at www.micropersuasion.com.

Anyway, Strumpette, whose identity we don't know for sure, really "gets" this whole blogging thing. "She" has figured out that putting something mean-spirited and controversial is a great way to drive up traffic. It has worked like a dream. In less than a week "she" has created quite a stir.

Rick asked us to ignore "her." Frankly, that's not realistic. Who wouldn't want to check out a blog where someone is bashing your company? But please do consider this: when you go onto a web site or blog, your movements can be tracked. "She" knows which viewers came from within the Edelman system by the way our servers are named. So if you want to check it out, please do so from home using a commercial brower such as IE or Mozilla. Let's not drive up her numbers while we're at work. Trust me, she'll keep tabs and continue reporting on how upset Edel-people are at what's going on. She doesn't deserve the attention, so let's not give it to her.